The Concept of Being "Reachable" as a Prerequisite for Market

question 103

Multiple Choice

The concept of being "reachable" as a prerequisite for market segmentation refers to the fact that:

• A)the customers in the segment should react similarly and positively to the firm's offering.
• B)segments should be accessible to the firms through persuasive communications and product distribution.
• C)segments should be distinct from one another for the firm to be able to design products or services to meet their needs.
• D)segments and their buying power should be high enough to generate substantial profits.
• E)segments should overlap each other to a great extent to facilitate the easy support of marketing mix activities.

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Definitions:

Classified Balance Sheet

A financial statement that groups assets, liabilities, and equity into categorized sections for easier analysis.

Closing Entries

Journal entries made at the end of an accounting period to transfer balances from temporary accounts to permanent accounts.

Long-term Note Payable

A debt obligation that is due for repayment beyond one year's time, representing a form of long-term financing.

Prepaid Expense

Expenses paid in advance for goods or services to be received in the future, considered as an asset on the balance sheet until fully consumed or used.