Which of the Following Types of Segmentation Groups Consumers Based

question 104

Multiple Choice

Which of the following types of segmentation groups consumers based on the benefits they derive from products or services, their usage rate, their user status, and their loyalty?

• A)differentiated segmentation
• B)behavioural segmentation
• C)geodemographic segmentation
• D)undifferentiated segmentation
• E)concentrated segmentation

---

Definitions:

Statute of Frauds

A rule of law mandating that specific contract categories must be documented and signed by the involved parties to have legal validity.

Writing Requirement

The legal principle that certain contracts or agreements must be documented in written form to be legally binding.

Statute of Frauds

A legal principle that requires certain types of contracts to be executed in writing and signed by all parties involved in order to be enforceable.

Promissory Estoppel

A legal principle that prevents a party from withdrawing a promise made to another party if the latter has reasonably relied on that promise to their detriment.