The Concept of Being "Responsive" as a Prerequisite for Market

question 21

Multiple Choice

The concept of being "responsive" as a prerequisite for market segmentation refers to the fact that:

• A)the customers in the segment should react similarly and positively to the firm's offering.
• B)segments should be accessible to the firms through persuasive communications and product distribution.
• C)segments should be distinct from one another for the firm to be able to design products or services to meet their needs.
• D)segments and their buying power should be high enough to generate substantial profits.
• E)segments should overlap each other to a great extent to facilitate the easy support of marketing mix activities.

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Definitions:

Study

The act of devoting time and attention to acquiring knowledge on an academic subject, especially through books.

Abnormal Behavior

Actions, thoughts, or emotions that are considered deviant from societal norms or personal distress, potentially indicative of a psychological disorder.

Rare

Uncommon or infrequent; in the context of objects or events, signifies something that is not typically encountered.

Societal Norms

Established conventions or standards of behavior expected by a society or social group.