The Standards Gap Differs from the Communication Gap in That

question 77

Multiple Choice

The standards gap differs from the communication gap in that the standards gap pertains to the difference between:

• A)the firm's service standards and the actual service it provides to customers.
• B)the actual service provided to customers and the service that the firm's promotion program promises.
• C)the firm's perceptions of customers' expectations and the service standards it sets.
• D)the customers' expectations and the service that the firm's promotion program promises.
• E)customers' expectations and the firm's perception of those expectations.

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Definitions:

Takeoff

The phase in a company's or product's life cycle where growth becomes rapid and significantly visible.

No Single Stage

The concept that processes or developments do not occur in one step but rather progress through multiple phases or stages.

Growing Pains

Challenges or difficulties experienced by a company or organization due to rapid growth, expansion, or changes.

Jobs Not Delivered

A situation where agreed-upon work or duties have not been completed or provided.