A Company That Sells Shoes Has a Website with a Make-Your-Own-Shoe

question 89

Multiple Choice

A company that sells shoes has a website with a make-your-own-shoe feature.It makes a vast number of styles in every major performance category available to the customer for personalization.This is an example of:

• A)mass customization.
• B)brand repositioning.
• C)perceptual mapping.
• D)positioning.
• E)brand extension.

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Definitions:

Hydrogenation

The chemical reaction of adding hydrogen to an organic compound, often used to convert unsaturated bonds to saturated ones.

Cyclobutene

A cyclic hydrocarbon molecule consisting of a ring of four carbon atoms connected by double and single bonds.

Cyclopentene

A cyclic alkene with a five-membered ring, characterized by the presence of a carbon-carbon double bond, making it reactive in chemical syntheses.

Hydrogenation

The chemical reaction where hydrogen is added to another compound, often used to convert unsaturated bonds to saturated ones in hydrocarbons.