A Company Launches a New Bike in the Market

question 94

Multiple Choice

A company launches a new bike in the market.Although it maintains the same quality as other bikes in the market, it offers a much lower price.This is an example of:

• A)brand repositioning.
• B)positioning.
• C)perceptual mapping.
• D)mass marketing.
• E)micro marketing.

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Definitions:

Lowered Protectionism

A reduction in trade barriers and restrictions by a government to allow for more free exchange of goods and services between nations.

Systematic Development

A structured method for the development of something (e.g., software, organizational policies) ensuring regularity, predictability, and efficiency.

Practical Application

The use of theoretical knowledge in real-world scenarios to solve problems or accomplish tasks.

New Idea

A novel concept, thought, or innovation that has not been proposed or thought of before.