A Graph Shows Consumer Perceptions of Various Automobiles on the Two

question 5

Multiple Choice

A graph shows consumer perceptions of various automobiles on the two dimensions of sportiness/conservative and classy/affordable.This sample of consumers felt Porsche was the sportiest and classiest of the cars in the study.They felt Plymouth was the most practical and conservative.Porsche is the ideal product when it came to classiness and sportiness, which is represented on the graph as a(n) :

• A)self-concept.
• B)ideal point.
• C)self-value.
• D)lifestyle.
• E)self-moral.

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Definitions:

Power Distance

A societal characteristic that indicates the degree to which individuals with less authority within organizations or communities accept and anticipate an unequal distribution of power.

Positive Attitudes

A mental outlook that typically sees the good in situations, anticipates positive outcomes, and is generally optimistic.

Organizational Citizenship Behaviors

Refers to voluntary, extra-role activities performed by employees that support organizational efficiency, harmony, and goodwill.

Job Satisfaction

The level of contentment employees feel about their work, which can affect their performance and loyalty.