Suppose a Company Sells a Subscription Service

question 6

Multiple Choice

Suppose a company sells a subscription service.Customers typically remain customers for 3 years, and they pay $20.00 per month for the service, which means $240.00 ($20.00 × 12 months) per year or $720.00 ($240.00 × 3 years) potential revenue from the customer.This is an example of:

• A)business intelligence.
• B)customer intelligence.
• C)customer relationship management.
• D)customer value proposition.
• E)customer lifetime value.