The Car Is Targeted at Customers in the High-Income Bracket

question 72

Multiple Choice

The car is targeted at customers in the high-income bracket.This kind of segmentation is called:

• A)geographic segmentation.
• B)behavioural segmentation.
• C)demographic segmentation.
• D)geodemographic segmentation.
• E)psychographic segmentation.

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Definitions:

Analogical Representation

A way of representing information that captures the similarities between new and familiar concepts or objects, facilitating understanding and problem-solving.

Physical Characteristics

The observable traits or features of an individual’s body, including size, shape, and appearance.

Stereotype

A fixed, overgeneralized belief about a particular group or class of people, often leading to prejudiced attitudes and behaviors.

Interactions

The dynamic processes or exchanges between individuals or entities that affect each other.