The Website Provided by the Company Allowed Customers to Personalize

question 39

Multiple Choice

The website provided by the company allowed customers to personalize the perfumes.This is an example of:

• A)differentiated segmentation
• B)mass customization.
• C)geodemographic segmentation.
• D)undifferentiated segmentation.
• E)concentrated segmentation.

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Definitions:

Diathesis

A predisposition or vulnerability for the development of an illness or disorder.

Meehl's Theory

Refers to Paul Meehl’s contributions to clinical versus statistical prediction of behavior and his work on the etiology of schizophrenia.

Frontal Lobe Deficiency

Refers to impairments in the frontal lobe of the brain, which can affect decision making, problem solving, impulse control, and social behavior.

Schizophrenia

A chronic mental disorder characterized by distortions in thinking, perception, emotions, language, sense of self, and behavior.