Explain Why Geodemographic Segmentation Can Be Particularly Useful for Retailers

question 23

Essay

Explain why geodemographic segmentation can be particularly useful for retailers.

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Definitions:

General Adaptation Syndrome

A three-stage response model describing how the body reacts to stress, including alarm, resistance, and exhaustion phases.

Exhaustion Phase

The final stage of the general adaptation syndrome, characterized by depleted energy and resources to cope with stress, often leading to burnout or health problems.

Hans Selye

A pioneering scientist in the field of stress and its effects on the body, known for his adaptation syndrome theory.

Perceived Stress

An individual's appraisal of how stressful situations are or how much stress they are under, which may not align with objective measures.