Which of the Following Holds True for Psychographics

question 64

Multiple Choice

Which of the following holds true for psychographics?

• A)It refers to the segmentation of consumers based on the worth they get from products or services.
• B)It refers to the segmentation of consumers on the basis of where they live.
• C)It refers to the segmentation of consumers on the basis of how consumers describe themselves.
• D)It refers to the strategy of investing in retention and initiatives to retain the firm's most profitable customers.
• E)It refers to the segmentation of consumers on the basis of easily measured, objective
• Characteristics such as age, gender, income, and education.

---

Definitions:

Corporation

A legal entity that is separate from its owners, providing limited liability protection to its shareholders and having the ability to raise capital by selling shares.

Held

Usually refers to assets or investments retained over a period, not sold or traded.

Capital Surplus

The amount by which a company's total capital exceeds the par value of its issued share capital.

Paid-in Capital

Funds raised by a company through the sale of common or preferred stock.