Makers Shoes Often Has Interesting Offers for Regular Customers

question 47

Multiple Choice

Makers Shoes often has interesting offers for regular customers.These customers are the first to be informed about a new collection.Also, when shoes are on sale, they receive a newsletter in which they are given the opportunity to be the first to avail themselves of the special discounts available.This is an example of:

• A)geographic segmentation.
• B)benefit segmentation.
• C)demographic segmentation.
• D)loyalty segmentation.
• E)psychographic segmentation.

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Definitions:

Actual Output

The real quantity of goods or services produced by a company or a production process.

Change in Backlog

The variation in the quantity of unfulfilled orders or processes that are yet to be completed over a period of time.

Assignment Method

A mathematical technique used for allocating resources or tasks to recipients or locations in an optimal way.

Job Profit

The financial gain obtained from completing a specific project or job, calculated as the difference between the revenue generated and the costs incurred.