Sturdy International Lets Customers Choose Their Own Specifications for the Helmets

question 26

Multiple Choice

Sturdy International lets customers choose their own specifications for the helmets that they require.That includes the weight, designs, material, and size of the helmet.This is an example of:

• A)brand repositioning.
• B)positioning.
• C)perceptual mapping.
• D)mass marketing.
• E)micro marketing.

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Definitions:

Expansionist Foreign Policy

A strategy by a country to increase its power and territory through acquisition or diplomatic efforts.

Late Nineteenth Century

The period from 1871 to 1900, marked by significant industrial, social, and political changes worldwide, including the Second Industrial Revolution and the height of the British Empire.

Early Twentieth Centuries

The period from the beginning of the 1900s through the 1930s, marked by significant social, political, and technological changes.

Domestic Sources

Sources within a country that contribute to its economy, politics, culture, or society, including local businesses, governments, and cultural expressions.