The Category of Buyers Who Wait and Purchase a Product

question 43

Multiple Choice

The category of buyers who wait and purchase a product after careful review are called:

• A)innovators.
• B)laggards.
• C)early adopters.
• D)late majority.
• E)lead users.

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Definitions:

Psychodynamic Theory

An approach in psychology that emphasizes systematic study of the psychological forces underlying human behavior, feelings, and emotions and how they might relate to early experience.

Unconscious Mental Forces

Deep-seated drives and instincts that influence thoughts and behaviors, central to psychoanalytic theory.

Behaviour

Observable actions of humans or animals in response to external or internal stimuli.

Oedipal Complex

A theory in psychoanalytic psychology describing a child's feelings of desire for the opposite-sex parent and jealousy towards the same-sex parent.