Which of the Following Constitutes a Benefit for Undifferentiated Marketing

question 97

Multiple Choice

Which of the following constitutes a benefit for undifferentiated marketing strategy?

• A)It helps firms to obtain a bigger share of the market and increase the market for their products overall.
• B)It appeals to more customer segments.
• C)It helps to diversify the business, thereby lowering the company's overall risk.
• D)It is much easier to plan promotional strategies for different products being offered to different segments of the market.
• E)It does away with the need to develop separate strategies for different groups.

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