Stella Makes a Living by Knitting Sweaters for Customers

question 96

Multiple Choice

Stella makes a living by knitting sweaters for customers.She interviews each customer to understand his or her specific needs and then designs the sweater accordingly.Each sweater is unique.This is an example of:

• A)brand repositioning.
• B)positioning.
• C)perceptual mapping.
• D)mass marketing.
• E)micro marketing.

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Definitions:

CINAHL

The Cumulative Index to Nursing and Allied Health Literature, a comprehensive database of nursing and allied health journals.

Evidence-Based Practice

A healthcare approach integrating the best current scientific evidence with clinical expertise and patient values in the decision-making process for patient care.

Evidence-Based Practice

A decision-making process that integrates the best available research evidence with clinical expertise and patient values.

Gold Standard

The best available benchmark or highest level of quality against which other things of a similar nature are compared.