Personal Ideas and Feelings About a Product or Brand Drive

question 19

True/False

Personal ideas and feelings about a product or brand drive the customers toward or away from a brand or company.

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Definitions:

Freudian Slip

An unintentional error in speech or action that is interpreted as revealing subconscious thoughts or desires.

Conscious

The state of being aware of and able to think about one's own existence, sensations, thoughts, surroundings, etc.

Ego

In psychoanalytic theory, the part of the personality that mediates between the conscious and unconscious and is responsible for reality testing and a sense of personal identity.

Id

A component of the psychoanalytic theory representing the instinctual drives and unconscious desires.