Which of the Following Holds True for the Term Perceptual

question 84

Multiple Choice

Which of the following holds true for the term perceptual maps?

• A)It refers to the display, in two or more dimensions, of the position of products or brands in the consumer's mind.
• B)It refers to the segmentation that tailors a product or service to suit an individual customer's wants or needs.
• C)It refers to the mental picture that people have about a company and its products or services relative to competitors.
• D)It refers to a strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences.
• E)It refers to the practice of interacting on a one-to-one basis with many people to create
• Custom-made products or services.

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Definitions:

Criteria For Evaluation

The standards or benchmarks used to assess or judge the quality, value, or suitability of something.

Negotiate

The process of discussing terms and conditions between two or more parties with the goal of reaching a mutually acceptable agreement.

Early Supplier Involvement

A strategy where suppliers are engaged in the product design and development process at an early stage to leverage their expertise and innovation.

First Tier Suppliers

First tier suppliers are direct providers of goods or services to a company, directly influencing the quality and delivery of the final product.