A Key Characteristic of Brainstorming Sessions Used to Generate New

question 23

Multiple Choice

A key characteristic of brainstorming sessions used to generate new ideas is that:

• A)all the ideas generated are exceptionally good because the group includes experts.
• B)all the ideas generated will be accepted and implemented at later stages.
• C)the ideas generated will require no further testing because they are provided by industry experts.
• D)no idea can be immediately accepted or rejected.
• E)the ideas generated considerably reduce the high start-up costs.

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Definitions:

Turbulence

Turbulence refers to violent or unsteady movement of air or water, or a situation characterized by conflict or confusion.

Active Avoidance

A type of learning in which an individual learns to perform a behavior to prevent or avoid an unpleasant stimulus.

Aversive Event

An unpleasant or harmful event or stimulus that an individual seeks to avoid or minimize.

Passive Avoidance

A learning process in which animals learn to avoid an aversive stimulus based on previous negative experiences.