The Process of Balancing Various Engineering, Manufacturing, Marketing, and Economic

question 3

Multiple Choice

The process of balancing various engineering, manufacturing, marketing, and economic considerations to develop a product is called:

• A)concept testing.
• B)idea generation.
• C)product launching.
• D)alpha testing.
• E)product design.

---

Definitions:

Ratios

Quantitative measures used to assess the financial performance, liquidity, efficiency, or risk of a business entity.

Current Ratio

This ratio indicates how well a business can settle its short-term debts with assets that are readily available.

Acid-test Ratio

A stringent indicator of a company’s short-term liquidity, calculated by dividing liquid assets by current liabilities, excluding inventory.

Debt-to-equity Ratio

The ratio that indicates the mix between shareholders' equity and debt in the capital structure used to finance assets.