When the Product Design Team of a Firm Takes Ideas

question 40

Multiple Choice

When the product design team of a firm takes ideas with potential, develops them into visual images, and presents them to potential buyers to get their reactions, they are engaging in:

• A)brainstorming.
• B)idea generation.
• C)concept testing.
• D)prototyping.
• E)reverse engineering.

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Definitions:

Classification System

Set of syndromes and the rules for determining whether an individual’s symptoms are part of one of these syndromes.

Child Psychopathology

The study of mental disorders and maladaptive behaviors in children and adolescents.

Self-Reports

A method of data collection in which subjects provide information about themselves, typically through questionnaires or interviews.

Psychodynamic Perspectives

A theoretical approach in psychology that emphasizes unconscious psychological processes and contends that childhood experiences are crucial in shaping adult personality.