The Process by Which an Idea That Describes a Product

question 18

Multiple Choice

The process by which an idea that describes a product or a service is presented to potential buyers to obtain their reactions is called:

• A)test marketing.
• B)product development.
• C)concept testing.
• D)diffusion of innovation.
• E)reverse engineering.

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Definitions:

Somatoform Disorder

A mental disorder that causes individuals to experience physical symptoms that have no identifiable physical cause, believed to be linked to psychological factors.

Conversion Reaction

A psychological condition in which emotional distress or unconscious conflict is expressed through physical symptoms, without an organic cause.

Phobia

An irrational, persistent fear of an object, situation, or social activity.

Phobia

An irrational and overwhelming fear of a specific object, situation, or activity that is out of proportion to the actual danger presented.