The Complete Set of All Products Offered by a Firm

question 87

Multiple Choice

The complete set of all products offered by a firm are called the:

• A)augmented product.
• B)product mix.
• C)customer lifetime value.
• D)brand equity.
• E)core customer value.

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Definitions:

Higher Order Needs

Are esteem and self‐actualisation needs in Maslow’s hierarchy.

Core Job Characteristics

Fundamental attributes of a job that affect an employee's work engagement and motivation, which include skill variety, task identity, task significance, autonomy, and feedback.

Job Responsibilities

The specific duties, tasks, and functions that an individual is expected to perform in their role within an organization.

Performance Feedback

The process of providing information to individuals or groups about their performance effectiveness for the purpose of improving their future performance.