The Set of Assets and Liabilities Linked to a Brand

question 3

Multiple Choice

The set of assets and liabilities linked to a brand that add to or subtract from the value provided by the product or service is called:

• A)cobranding.
• B)brand equity.
• C)brand licensing.
• D)brand extension.
• E)brand dilution.

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Definitions:

Good

A material item or service that can be bought, sold, or traded to satisfy a want or need.

Opportunity Cost

The value of the next best alternative forgone as the result of making a decision.

Optimum

The most favorable condition or level at which the best possible outcome or maximum efficiency is achieved.

Sweater

A knitted garment typically covering the upper body, designed for warmth or fashion.