Adidas and Polar Electro Created Project Fusion, Which Integrates Heart

question 67

Multiple Choice

Adidas and Polar Electro created Project Fusion, which integrates heart rate, speed, and distance monitoring equipment into sports apparel.This is an example of:

• A)cobranding.
• B)brand equity.
• C)brand licensing.
• D)brand extension.
• E)brand dilution.

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Definitions:

Private Control

The management and governance of entities by non-governmental organizations or individuals rather than the state.

Global Commodity Chain

The worldwide network of production and distribution processes through which a product passes until it reaches the consumer.

Glocalization

The practice of conducting business according to both local and global considerations.

Neoliberal Organization

An entity or group that operates based on neoliberal principles, emphasizing free markets, deregulation, and the reduction of government intervention in the economy.