Many Consumers Are Familiar with the Brands Pepsi and Coca-Cola

question 35

Multiple Choice

Many consumers are familiar with the brands Pepsi and Coca-Cola and what they stand for.This is an example of:

• A)brand association.
• B)brand awareness.
• C)brand loyalty.
• D)brand personality.
• E)perceived value.

---

Definitions:

Personality Theories

Frameworks and models that attempt to explain the patterns in thoughts, feelings, and behaviors that make a person unique.

Subliminal Presentation

The technique of presenting stimuli below the threshold of conscious awareness, aimed at influencing thoughts, feelings, or actions.

Cognitive Responses

Mental processes or reactions that occur as a result of external stimuli, influencing how information is perceived, processed, and remembered.

Emotional Responses

The emotional reactions individuals have to stimuli, which can range from happiness and excitement to sadness and anger.