Which of the Following Holds True for the Term Brand

question 51

Multiple Choice

Which of the following holds true for the term brand personality?

• A)It refers to the mental links that consumers make between a brand and its key product attributes.
• B)It refers to a set of human characteristics associated with a brand, which has symbolic or self-expressive meanings for consumers.
• C)It refers to the relationship between a product or service's benefits and its cost.
• D)It refers to a situation that occurs when a consumer buys the same brand's product or service repeatedly over time rather than buying from multiple suppliers within the same category.
• E)It refers to the measurement of the number of customers in a market who are familiar with a
• Brand and what it stands for.

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Definitions:

Risk Premium

The extra return demanded by investors for taking on additional risk above the risk-free rate of return.

Asset Return

The income that an asset produces for its investor, measured as a percentage of the asset's purchase price.

Risk-free Rate

A theoretical return on an investment with zero risk, typically represented by treasury bills or government bonds.

Risk Premium

The extra return above the risk-free rate that investors demand to compensate for the additional risk of holding a risky asset.