IBM and Kellogg Are Brands That Are Owned and Managed

question 92

Multiple Choice

IBM and Kellogg are brands that are owned and managed by the manufacturer.They are examples of:

• A)national brands.
• B)generic brands.
• C)private-label brands.
• D)home brands.
• E)public brands.

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Definitions:

Voluntary Response Bias

A bias in survey results that occurs when the respondents who choose to participate are not representative of the intended population.

Nonresponse Bias

A bias that occurs in survey statistics when individuals who do not respond differ significantly from those who do, affecting the validity of the results.

Response Bias

A type of bias that occurs when respondents to a survey or study give inaccurate answers, often due to the wording of questions or social desirability.

Undercoverage

A bias in statistical sampling where some members of the intended population are inadequately represented in the sample.