The Strategy of Naming a Product by Using a Combination

question 33

Multiple Choice

The strategy of naming a product by using a combination of a corporate name and an individual brand name to distinguish a firm's products is called a:

• A)corporate and product line brand.
• B)individual brand.
• C)family brand.
• D)home brand.
• E)public brand.

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Definitions:

Cannon-Bard Theory

Emotions and bodily responses both occur simultaneously due to how parts of the brain process information.

Simultaneously

Occurring at the same time; concurrently.

Facial-feedback Hypothesis

The idea that facial expressions can influence emotional experiences.

Customer Service

The assistance and advice provided by a company to those people who buy or use its products or services.