Apple Uses One Brand Name and the Recognizable Apple Logo

question 61

Multiple Choice

Apple uses one brand name and the recognizable Apple logo.The corporation sells computers, phones, accessories, music players, and tablets under a single brand name and logo.This is an example of a(n) :

• A)corporate and product line brand.
• B)individual brand.
• C)family brand.
• D)home brand.
• E)public brand.

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Definitions:

Departmental Contribution

The amount of revenue contributed by a specific department after deducting its direct and indirect costs.

Overhead

Refers to the indirect costs required to operate a business, such as rent, utilities, and administrative expenses, not directly tied to the production process.

Controllable Costs

Expenses that a manager or business can influence or manage through decisions and actions.