One of the Disadvantages for the Licensor in Brand Licensing

question 21

True/False

One of the disadvantages for the licensor in brand licensing is dilution of the brand equity because of overexposure of the brand.

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Definitions:

Compensating Differential

Additional income or benefits offered to employees for accepting less desirable job conditions.

Employment Discrimination

Unfair treatment of employees or job applicants based on race, gender, age, religion, national origin, disability, or other protected characteristics.

Productive

Being productive describes a scenario where outputs are maximized from a given set of inputs, indicating efficiency in the use of resources.

Productivity of Computer Programmers

A measure of the output (typically software or code) produced by programmers within a certain period of time, often assessed in terms of quality and efficiency.