The Standards Gap Differs from the Communication Gap in That

question 77

Multiple Choice

The standards gap differs from the communication gap in that the standards gap pertains to the difference between:

• A)the firm's service standards and the actual service it provides to customers.
• B)the actual service provided to customers and the service that the firm's promotion program promises.
• C)the firm's perceptions of customers' expectations and the service standards it sets.
• D)the customers' expectations and the service that the firm's promotion program promises.
• E)customers' expectations and the firm's perception of those expectations.

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Definitions:

Capacity

The maximum level of output that a company can sustain to produce in a given period under normal conditions.

Net Credit Period

The amount of time allowed by a seller to the buyer to pay for the goods or services purchased on credit.

Operating Cycle

A measure of the time it takes for a business to purchase inventory, sell products, and convert sales into cash.