Since a Service Is Produced and Consumed at the Same

question 40

Multiple Choice

Since a service is produced and consumed at the same time, a car service provider allows customers to decide on the services they want to avail themselves of by providing an opportunity for their customers to get directly involved in the service.Service providers employ these measures while marketing services to overcome the characteristic of services.

• A)intangible
• B)inseparable
• C)variable
• D)perishable
• E)inconsistent

---

Definitions:

Moments of Truth

Critical points of interaction between a customer and a company, which significantly impact the customer's perception and satisfaction.

Customer's Standard Expectations

The basic level of service or product quality that customers believe they will receive from a business.

Service Design Technique

A methodological approach to designing services with the goal of ensuring that service interfaces are useful, usable, and desirable from the client's perspective.

Full-service Restaurant Meals

Meals offered in restaurants where the service includes several courses served to the customer’s table, involving a higher level of service compared to fast-food or self-service establishments.