A Company That Manufactures Computers Wants to Project Its Products

question 117

Multiple Choice

A company that manufactures computers wants to project its products' advantages.It uses broadcasting media to reach customers.It pays a fee to a broadcasting channel to feature its product.The aim of the company is to persuade customers to buy its computers.This is an example of:

• A)macro marketing.
• B)patronage motive.
• C)advertising.
• D)segmentation.
• E)channel distribution.

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Definitions:

Artificiality

The condition or quality of being artificial or synthetic, as opposed to naturally occurring.

Real-world Environments

Settings or situations that occur in everyday life, outside of controlled or experimental conditions.

Random Assignment

A method used in experiments to evenly distribute participants across various treatment groups, ensuring each group is comparable at the start.

Experimental Group

The group in an experiment that receives the variable being tested, allowing researchers to determine the effect of that variable.