Marketers of Services Try to Reduce the Nature of Services

question 62

Multiple Choice

Marketers of services try to reduce the nature of services through training and standardization.

• A)tangible
• B)variable
• C)perishable
• D)inseparable
• E)excusable

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Definitions:

Atheoretical Orientation

An approach to research or practice that is not guided by a formal theory, often relying on empirical evidence alone.

Basic Research

Basic research is a type of scientific investigation that focuses on expanding knowledge and understanding fundamental principles without immediate application toward solving practical problems.

Recruitment

The process organizations use to identify qualified individuals for a job.

Selection

The process or act of choosing someone or something from a group, often based on a set of criteria or preferences.