A Company Launches a New Car in the Luxury Segment

question 24

Multiple Choice

A company launches a new car in the luxury segment.When it fixes the price of the car it takes into the consideration the price of all the cars in the luxury segment.It looks at rival companies for reference.It fixes the price and provides accessories on par with what is provided by the other car manufacturers in the luxury segment.This is an example of:

• A)sales orientation.
• B)customer orientation.
• C)profit orientation.
• D)marketing orientation.
• E)competitor orientation.

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Definitions:

Adaptation Model

The adaptation model is one popular approach to business strategy where a business seeks ways to adapt to its environment.

Little Uncertainty

Situations in which outcomes or expectations are relatively clear and predictable, minimizing the need for guesswork or speculation.

Personality

Is the relatively stable set of psychological attributes or traits that distinguish one person from another. Some organizations believe that one or more particular personality traits may relate to how well an employee can perform a certain job or type of job.

Psychological Attributes

Characteristics of an individual's psychological makeup, including personality traits, attitudes, motivations, and emotions.