A Company Objective Based on the Premise That the Firm

question 89

Multiple Choice

A company objective based on the premise that the firm should measure itself primarily against its rivals is called:

• A)sales orientation.
• B)customer orientation.
• C)profit orientation.
• D)marketing orientation.
• E)competitor orientation.

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Definitions:

Prime Work Positions

Employment roles considered highly desirable due to factors like salary, status, or the opportunity for professional growth.

Intergroup Bias

A tendency to favor one's own group over other groups, often leading to favoritism and prejudice.

Power

The capacity to influence others who are in a state of dependence.

Status

The rank or social position accorded to group members in terms of prominence, prestige, and respect.