Mike Wants to Buy a Motorcycle Helmet Because the One

question 90

Multiple Choice

Mike wants to buy a motorcycle helmet because the one he had was stolen.It had cost him $377.99.When he goes to buy a new one, he finds that it will cost him $450.99.He finds the price of the helmet too high.He is prepared to pay only as much as his previous helmet cost him.This is an example of:

• A)everyday low pricing.
• B)external reference price.
• C)high/low pricing.
• D)market penetration pricing.
• E)internal reference price.

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Definitions:

Low Key

Describes a manner or approach that is deliberately understated or low in intensity, often to avoid attracting attention or to maintain a relaxed atmosphere.

Deliberate

Intended or planned, a process or action carried out with conscious intent and careful consideration.

Extraversion

A personality trait characterized by outgoingness, high energy, and a tendency to seek stimulation and the company of others.

Personality Test

An assessment used to evaluate the character traits, temperament, and emotional patterns of an individual.