With a Pull Strategy, a Manufacturer Focuses Its Promotional Efforts

question 35

Multiple Choice

With a pull strategy, a manufacturer focuses its promotional efforts on:

• A)channel members to convince them to carry its product.
• B)forcing channel members to stock less inventory.
• C)reducing the number of intermediaries that it has.
• D)selling products by using new channels such as the Internet.
• E)building demand for products by focusing on consumers.