An Electronics Retail Chain Uses Its Customer Information to Select

question 47

Multiple Choice

An electronics retail chain uses its customer information to select its best customers and targets its promotions at these customers.The retailer also provides personal service to these customers to increase the percentage of their purchases.The retailer is using this strategy on particular customers to increase the:

• A)market share.
• B)gross sales.
• C)share of wallet.
• D)direct investment.
• E)sales profit.

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Definitions:

Adolescence

The transitional stage of physical and psychological development that generally occurs during the period from puberty to legal adulthood.

Total Institutions

Places where people are separated from the rest of society and controlled by the staff of the institution, often including prisons, military bases, and psychiatric hospitals.

Authority

The legitimate or socially accepted use of power, often conferred by a position in a hierarchical structure.

Functionalist View

A sociological perspective that interprets each part of society in terms of how it contributes to the stability and functioning of the whole society.