Office Stop, a Hardware Retailer, Sells Products at Low Prices

question 63

Multiple Choice

Office Stop, a hardware retailer, sells products at low prices that appeal to the working class.Office Stop has flyer inserts that advertise current sales and special pricing delivered with a popular newspaper.Which of the following elements of the marketing mix is Office Stop using to create its retail strategy?

• A)process
• B)product
• C)people
• D)price
• E)place

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Definitions:

Investment Firm

A company or financial institution that makes investments in securities, real estate, and other investment vehicles on behalf of its clients.

Stock Issue

The process of making new shares available for sale to investors by a company, either through an initial public offering (IPO) or a secondary offering.

Paid-In Capital

Funds received from investors in exchange for ownership shares or stock, representing the capital contributed by shareholders.

Legal Capital

The minimum amount of capital that a company is required to maintain to protect creditors, typically determined by law.