Which of the Following Is an IMC Budgeting Method That

question 95

Multiple Choice

Which of the following is an IMC budgeting method that determines the cost required to undertake specific tasks to accomplish communication objectives?

• A)percentage-of-sales method
• B)objective-and-task method
• C)competitive parity method
• D)brand equity method
• E)affordable budgeting method

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Definitions:

Adenine

One of the four nucleobase molecules used to form the building blocks of DNA and RNA, pairing with thymine in DNA and uracil in RNA.

Polygenic Traits

Traits that are influenced by more than one gene, resulting in a wide range of phenotypes, such as height and skin color.

Genes

The units of heredity made up of DNA that carry information responsible for the expression of traits from parents to offspring.

Twins

Two offspring produced by the same pregnancy. Twins can be identical (monozygotic) or fraternal (dizygotic).