Which of the Following Refers to the Combination of the Media

question 18

Multiple Choice

Which of the following refers to the combination of the media used and the frequency of advertising in each medium?

• A)media buy
• B)media planning
• C)mass media
• D)niche media
• E)media mix

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Definitions:

Uncertainty Avoidance

A cultural dimension that describes the extent to which people in a society are uncomfortable with ambiguity and uncertainty.

Entrepreneurship

The process of designing, launching, and running a new business or venture.

Primary Dimension

Fundamental or essential aspects or elements of a subject, object, or concept.

Ethnic Heritage

The background, traditions, values, and customs passed down through generations within a particular ethnic group.