Which of the Following Refers to Situation in Which a Brand

question 13

Multiple Choice

Which of the following refers to situation in which a brand has a prominent place in people's memories that triggers a response without them having to put any thought into it?

• A)favourable action
• B)purchase interest
• C)purchase desire
• D)aided recall
• E)top-of-mind awareness

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Definitions:

Clayton Act

A U.S. antitrust law passed in 1914, aimed at promoting fair competition and preventing unlawful monopolies by regulating certain business practices.

Department of Justice

A federal executive department of the U.S. government responsible for the enforcement of the law and administration of justice.

Per Se Violations

Actions that are considered inherently illegal under antitrust laws, without needing to prove their harm on competition.

Business Practices

Established methods of conducting business, which can include strategies, ethics, policies, and procedures.