A New Brand Attempts to Create Awareness Among Its Target

question 47

Multiple Choice

A new brand attempts to create awareness among its target customers.The brand is in the stage of AIDA model.

• A)interest
• B)feel
• C)action
• D)desire
• E)attention

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Definitions:

Expressive Needs

Emotional or social needs that involve seeking emotional support, love, belonging, and self-expression.

Instrumental Needs

Emotionally neutral, task-oriented (goal-oriented) needs.

Secondary Groups

Groups characterized by impersonal, formal, and business-like relationships, often temporary and based on a specific purpose or goal.

Groupthink

The tendency for group members to reach a consensus at all costs.