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It has been discovered that researchers will often unknowingly treat the experimental group differently than the control group. To minimize this threat to internal validity, research will often direct research assistants who don't know who is in the experimental and control groups) to administer the experimental treatment. This is often called a
Collectivistic Culture
A cultural orientation that emphasizes the needs, goals, and views of the group over those of the individual.
Individualistic Cultures
Cultures that emphasize personal achievements, independence, and individual rights over group goals and cohesion.
Interdependent View
A perspective that emphasizes relationships and connections among individuals, often found in collectivist cultures, where communal goals are prioritized over individual ones.
Social Comparison Theory
A theory stating that individuals determine their own social and personal worth based on how they stack up against others they perceive as somehow faring better or worse.
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