A Survey Researcher Chose to Administer a Survey Using the Internet

question 1

Multiple Choice

A survey researcher chose to administer a survey using the Internet. This sample likely overrepresents people who own a computer and underrepresents people who don't own a computer. This problem in the researcher's survey is best described as

• A) selection bias.
• B) low response rate.
• C) social desirability.
• D) response set.

---

Definitions:

Operating Income

This represents the earnings before interest and taxes (EBIT) derived from a company's principal operating activities.

Year 2

Refers to the second year of a specific time frame, project, or financial period.

Variable Costing

A costing method that includes only variable manufacturing costs (direct materials, direct labor, and variable manufacturing overhead) in the cost of a product, excluding fixed manufacturing overhead.

Unit Product Cost

The total cost (variable and fixed) associated with producing one unit of a product.