Today's Customer Likes to Have Multiple Purchasing Options at Her/his

question 41

True/False

Today's customer likes to have multiple purchasing options at her/his disposal,and organizations have responded by developing hybrid marketing channels-that is,separate marketing channels to serve an individual customer.

---

Definitions:

New Federalism

A political philosophy and approach that seeks to shift some powers and responsibilities from the federal government back to the states, emphasizing a more decentralized system of governance.

Block Grants

A form of financial assistance from the federal government to state or local governments for broad purposes, with fewer restrictions than categorical grants.

Federal Money

Funds allocated by the national government for various programs, projects, and services, often distributed to states or localities.

Barry Goldwater

A U.S. Senator from Arizona and the 1964 Republican nominee for President, known for his conservative positions and as a catalyst for the resurgence of American conservatism.