Sales Objectives Can Do All of the Following Except

question 27

Multiple Choice

Sales objectives can do all of the following except:

• A) serving as a deterrent both to salespeople and their clients.
• B) giving the sales force direction and purpose.
• C) serving as a standard for evaluating salesperson performance.
• D) letting the sales force know what is expected of them.
• E) helping to control the sales force.